How and Why Websites Work To Push Up Marketing?

Small business owners will ultimately realize that they won’t find time to market their products or services. It would be exclusive to hire a sales force. Yet, not marketing is one reason why most businesses fail. Large Corporation have a benefit of having a great pool of sales force that combines its collective effort to bring about sales of its products and services.

What happens to a small business? If entrepreneurs want to take a break or fall sick, what happens? Is the business doomed?

There is a way out — Leverage your website. What can a website do?

Get rid of the pushy sales pitch. Sell with information

Today, customers look for value instead of price, information instead of promotion. I am a die-hard advocate for providing value, and I personally see how adding great content on your blog (for example) changes the fate of many companies. If you’d like to see real examples of how information makes the profit bubble bloat, take a look at how Rand Fishkin of Seomoz.org (this is now a team powered blog) or Neil Patel ofKissmetrics.com.

Using the humble Opt-in form

This is the era of permission marketing. Customers have to give you their prior consent to receive your marketing messages. They would do this only if you can provide information that is seemingly important for them. This will come about by trust which in turn is enabled by unique, timely, informative and effective content on your website coupled with an opt-in form which dutifully collects the customer data.

Automate Marketing, Lead generation and buying process

People are lazy; websites aren’t. People run on emotions; websites don’t. Your sales team (if any) would need to take breaks, weekends off, and any of your team members could call in sick. Websites or blogs never take a break. Websites bring tremendous value to your business since they are at work 24 X 7. Using search engine marketing, the website will show up when your customers search. Email generation followed by an auto responded would help keep in touch with your customers. All this while, the content on your blog and your social media activity keeps your customers engaged.

No people, no overheads, and no mistakes

Apart from technical glitches, you’d rarely see anything going wrong with the entire business model that involves the website and the much needed sale. You won’t have a problem of people quitting, not responding to queries on time and scores of other possible blunders that can hamper your business. It’s inexpensive to have a great looking website today, and you’d manage it from anywhere.

You thought websites are impersonal?

Websites are impersonal, or so they think. If there was no contact whatsoever with the client, there’s a possibility that in spite of all your efforts, your customers might still feel distant. To solve this problem, we have tools such as live chat, which will enable you to ping the customer currently surfing the site and start a conversation with them. If you noticed, we use such a tool on Lisa’s Business site.

How well is your website working for you? Please share your thoughts with us here. We’d love to hear from you. 

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