tag:blogger.com,1999:blog-12224488928975198472024-03-13T15:29:08.922-07:00Deepak Pandey - Digital Marketing Analyst to Succeed Your Business Through Online Marketing!Meet with Deepak Pandey- I'm a Professional Digital Marketer with 6+ Years of Experience in Search Engine Marketing (SEO and Display Advertising). Hire SEO Expert in Delhi, India, OR you can hire me as a consultant or Freelancer.Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1222448892897519847.post-26774458365693964302016-05-26T01:12:00.004-07:002016-05-26T01:12:41.245-07:006 reasons to boost SEO & content investments with influencer marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Learn how using influencers can improve your discover ability and get your content in front of the right audience.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Practically every digital m</span><span style="font-family: Arial;">arketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discover ability and audience development, boosting reach, results and ROI. Here are six reasons to extend your existing SEO and content campaigns with influencers.</span></div>
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1. You are already invested</h2>
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Whether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of SEO, PPC, native ads, email and so on are simply techniques you are investing in to develop your audience. Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who have access to your target market.</div>
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In a recent survey conducted by gShift, digital marketers were asked, “Is influencer marketing part of your digital marketing mix today?” Of the 250 respondents, 40 percent (100) indicated they do include influencer marketing, while 60 percent (150) indicated they do not yet leverage influencers. Given that influencer marketing has proven to be among the most cost-effective online customer acquisition methods, outperforming both organic and paid search (Tomoson 2015), it makes sense to explore it as a tactic and include influencers in an existing content campaign you are already invested in.</div>
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2. Influencers hold the keys to your audience</h2>
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As marketers and digital marketers, one of our main objectives is to attract our target market to our web presence through content, which helps them make a decision to buy from our brand. Easy. Intercepting our target audience with our content is the not-so-easy part, and we’re always seeking new and clever ways to get in front of our audience.</div>
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Most likely, every single prospect and customer, otherwise known as your total addressable market, has a social media account — Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and so on. Further, they are likely “following” someone — an influencer.</div>
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Influencers hold the keys to your audience.</div>
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Using software, marketers can find groups of people (audience) matching their target market. For example, women between the ages of 30 and 45 in the Midwest; men over 35 years old in North America who love fishing; or corporate executives of B2B companies. Influencers, people with followers whose interests match those addressed by the brand, can then be identified for the digital marketer to reach out to.</div>
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Since influencers hold the keys, you have to earn their trust in order to access their followers. Brands should build strong relationships with properly identified influencers. Just as there are no quick wins with <a href="https://erdeepakpandey.wordpress.com/" target="_blank">SEO</a>, effective influencer marketing takes time. Once a brand has built a long-term relationship with an individual who shares a target audience, that person can either be engaged to participate in an existing digital marketing campaign or a unique one. And there is a paid, owned and earned model for engaging with influencers. Regardless of how you interact with your influencers, always ensure that you are able to measure their activity through to engagement with your website, and ultimately, to sales.</div>
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3. Content distribution</h2>
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Content distribution in any digital campaign is paramount to its success. Investing in content marketing, then not focusing enough effort and time into getting your content “out there” is like fishing for tuna in a backyard pond when you live next to the ocean.</div>
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Thoughtful distribution and amplification — in all channels (e.g., social, email, paid search, SEO) is key. Influencer marketing is an important aspect to content distribution. Think of it this way: Every single person in every social channel is a potential point of distribution for your brand’s content. A rule of thumb is to invest a minimum of 25 percent of your budget and resources into distribution. See the <a href="http://gshift.it/47pcnss" rel="nofollow" style="background: transparent; box-sizing: border-box; color: #428bca;" target="_blank">Hierarchy of Web Presence Optimization</a>.</div>
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<span style="line-height: 23.4px;">In gShift’s survey, 250 digital marketers were asked, “How much of your digital marketing budget do you invest into content distribution?” Seventeen percent indicated they spend $0 on distributing content. For example, if they write a blog, they only post it to their website. Nineteen percent invest about 25 percent of their budget and resources, while just over half (54 percent) invest only 10 percent of their budget. Content distribution is one of the most significant missed opportunities in the execution of a digital marketing campaign.</span></div>
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Adding influencer marketing to the digital marketing mix will naturally increase these numbers and will further broaden your audience.</div>
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4. Word of mouth is powerful & trusted</h2>
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Influencer marketing can be thought of as an extension of word-of-mouth (WOM) marketing. As digital marketers, we all understand the power of WOM. Nielson’s 2015 Global Trust in Advertising Report states the most credible advertising comes straight from the people we know and trust. Eight in 10 global respondents say they completely or somewhat trust the recommendations of friends and family, but this trust isn’t confined only to those in our inner circle. Two-thirds say they trust other consumers’ opinions as well.</div>
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Influencer marketing enables us to tap into the concept of WOM at a digital level, and why wouldn’t we? According to McKinsey, WOM is the primary factor influencing between 20 percent and 50 percent of all purchasing decisions. This makes adding influencer marketing to an existing digital marketing campaign a no-brainer.</div>
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5. Your long-tail SEO keywords will reveal long-tail influencers</h2>
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Influencer marketing is not just about using celebrities to promote your brand. Rather it is more about finding long-tail influencers through great data sources.</div>
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Think about the long-tail SEO keywords you’ve proven generate search results, traffic and conversions. Apply the same logic and those same keywords to an influencer database. You want to find the influencers who are diligently and frequently talking about “red high-heel shoes with buckles” rather than just “red shoes” and whose audience is intently listening to influencers and the specific long-tail phrases they are using. Influencer marketing is built for addressing niches.</div>
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Just like other digital marketing decisions we make, great data is at the core of influencer marketing.</div>
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And don’t forget to measure and collect data on the impact each influencer is having on your brand’s web presence and engagement with your content. This can be accomplished through influencer analytics.</div>
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6. Your competitors are doing it</h2>
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You had better believe it! If you’re still not convinced influencer marketing should be part of your digital marketing mix, here’s a simple, compelling reason to start: Your competition is already doing it. And if by chance they are not, then why not get a head start and begin “out-influencer marketing” them!</div>
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Great influencer marketing data will provide insights into competitive influencer activity.</div>
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If you are looking for <a href="https://erdeepakpandey.wordpress.com/" target="_blank">seo expert in Delhi</a> then <a href="https://erdeepakpandey.wordpress.com/contact-us/" target="_blank">contact with me</a>.</div>
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Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com1tag:blogger.com,1999:blog-1222448892897519847.post-32010847329321415392015-11-17T10:58:00.000-08:002015-11-17T10:59:14.153-08:004 Key Things Entrepreneurs Should Know Before Planning a SEO Budget<div dir="ltr" style="text-align: left;" trbidi="on">
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SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.</div>
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The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping your company to grow. That said, most startups can't invest time and energy into all these marketing efforts due to budget constraints.</div>
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Businesses, large and small, should always plan and budget their marketing activities in advance to keep things under control. Yet, as a local search specialist, one area I continually see out-of-control expenses is SEO. One reason is that many find planning a marketing budget an elusive task. But this doesn't need to be the case. All you need is a simple plan and budget that is easy to stick to.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Related: <a href="http://www.entrepreneur.com/article/251012" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;">Good Social Media Boosts SEO Even Though Nobody Understands How</a></span></div>
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But before you begin the process, you need to understand a few things about SEO before you start spending your dollars.</div>
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Here are four things you must know before planning your SEO budget.</div>
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<span style="box-sizing: border-box;">1. It is a long-term strategy</span></h2>
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SEO isn’t a one-time project but rather a long-term assignment. While the search engine will start crawling your website as soon as you make it live and will visit often as and when you add new content, the algorithm is designed in such a way that it will take some time to recognize the changes. The results usually start appearing from the third month onwards, although they will be minimum. It will take at least four to six months for the SEO to start working, and you'll need to wait another six to eight months to see more complete results.</div>
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Whatever you do, you won’t be seeing the real effects of your investment until the second year; so you must set your budget accordingly.</div>
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So, it is important to understand that SEO isn’t a fad or ply. Instead, it's a series of proven methods to improve your website’s organic ranking. And as in any scientific process, search engine optimization includes a lot of discovery, planning and auditing in the initial days.</div>
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Because you won't start seeing the real effects of your investment until the second year, you must set your budget accordingly.</div>
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<span style="box-sizing: border-box;">2. SEO isn’t cheap</span></h2>
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Contrary to what most people will say you, SEO isn’t really cheap. That said, the cost per acquisition for this marketing tool is second cheapest after email marketing. But still, you will need to shed off a significant amount of money every month for your SEO activities.</div>
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<span style="box-sizing: border-box; font-weight: 700;">Related: <a href="http://www.entrepreneur.com/article/250794" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;">5 Sources of High-Quality Links for Local SEO</a></span></div>
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Google has extremely complicated algorithm, which is difficult to comprehend if you aren’t from the SEO industry. You will therefore need to hire a quality SEO and digital-marketing company that provides comprehensive SEO services. They are likely to charge you anything between $2,500 and $5,000 per month (or more), meaning you have to invest around $60,000 in a year to start your SEO campaign. Although there are some companies offering SEO services for less, they are often not specialized and can do more harm to your business than doing any good.</div>
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<span style="box-sizing: border-box;">3. Don’t forget SEO SWOT analysis</span></h2>
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As most of us are aware of, SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is a must for all your business efforts, including your SEO campaigns. Using this approach will help you determine the areas where you need to focus more so that you can adjust your budget for those aspects.</div>
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Here is an example from <a href="https://moz.com/blog/seo-swot-analysis-revisiting-marketing-models" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;" target="_blank">MOZ</a> of what your SEO SWOT should look like:</div>
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<span style="box-sizing: border-box; font-weight: 700;"><img alt="" src="https://assets.entrepreneur.com/static/20151116013831-1.jpg" style="border: 0px; box-sizing: border-box; height: 268px; vertical-align: middle; width: 602px;" /></span></div>
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Once you complete your own SWOT analysis, you need to turn your weaknesses into strength and your strength into opportunities.</div>
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<span style="box-sizing: border-box;">4. Your metrics to measure ROI</span></h2>
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How would you measure your ROI for your organic search? Many incorrectly use ranking as a metric to measure their return on investment but this is typically a bad metric to focus your SEO efforts on. The reason being is that you may have achieved a top ranking on Google for a particular set of keywords, but what about the traffic? Do you have a steady flow of traffic? Do visitors come back again and again for more? Is your traffic converting? What about the bounce rate? What does your sales report indicating?</div>
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There are much better metrics to focus on instead of trusting your ranking reports. Think in terms of traffic, repeat customers, leads, conversion rates and sales.</div>
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SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign. More importantly, take the time to plan and budget your campaign in a measured way and make sure you are spending your money wisely.</div>
<div style="background-color: white; box-sizing: border-box; font-family: proxima-nova, arial, sans-serif; font-size: 19px; line-height: 30px; margin-bottom: 18px; padding: 0px; text-align: justify;">
<span style="box-sizing: border-box; font-weight: 700;">Related: <a href="http://www.entrepreneur.com/article/251522" style="box-sizing: border-box; color: #2093d2; outline: 0px; text-decoration: none;">10 Tips for Combining SEO and Content Marketing</a></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 18px; padding: 0px; text-align: justify;">
<b style="font-family: proxima-nova, arial, sans-serif; font-size: 19px; line-height: 30px;">Resource: </b><span style="background-color: transparent; font-size: 19px; line-height: 30px; text-align: left;"><span style="font-family: , "arial" , sans-serif;"><b>http://www.entrepreneur.com/article/252857</b></span></span></div>
<div style="background-color: white; box-sizing: border-box; margin-bottom: 18px; padding: 0px; text-align: justify;">
<span style="background-color: transparent; font-size: 19px; line-height: 30px; text-align: left;"><span style="font-family: , "arial" , sans-serif;"><b><a href="http://erdeepakpandey.wordpress.com/" target="_blank">SEO Expert In Delhi - Deepak Pandey</a></b></span></span></div>
</div>
Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com1tag:blogger.com,1999:blog-1222448892897519847.post-19111741291389031742015-11-16T22:36:00.000-08:002015-11-16T22:36:41.527-08:00How Do I Find a Good SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
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Finding a decent SEO is hard
work, and the recommendations you get for selecting your perfect fit will vary
as much as the people providing them.<o:p></o:p></div>
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<br /></div>
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Whether you're looking for a
consultant or an agency, you don't need to feel alone in your search! In this
week's Whiteboard Friday, Rand walks you through his tips for finding an SEO
that will be the cheese to your macaroni.<o:p></o:p></div>
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<br /></div>
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Do you have any other tips you've
used to find an SEO that we haven't covered? Leave them in the comments below!<o:p></o:p></div>
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"Howdy SEOmoz fans, and
welcome to another edition of Whiteboard Friday. This week I wanted to actually
take a question from one of our users in the community and that question
was: "How do I find a good
SEO?" They were hoping I would do a Whiteboard Friday on it. So here it
is.<o:p></o:p></div>
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<br /></div>
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I recommend a lot of things when
people ask me for SEO assistance, consultants, agencies, that kind of thing,
and I do it all the time. But I have a benefit of being in the industry for a
long time and knowing a lot of people and usually knowing pretty well the
people that I'm talking to or asking them a few questions to get those probing,
in-depth answers that can let me know who I should recommend them to. This
process is not particularly scalable, and certainly I can't have everyone just
emailing me and ask. So please everyone who needs an SEO, don't email and ask
me.<o:p></o:p></div>
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<br /></div>
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But if you're looking for
somebody, I would recommend a process similar to this. I would start with your
network, meaning check out LinkedIn, check out people that you might know on
Twitter and Facebook who have SEO or have SEO experience in their profile. You
could even post something on these sites saying, "Hey, does anyone have someone
that they'd strongly recommend?" I'm not saying that you go directly from
this process to hiring someone, just that you can start with it, any of the web
communities where you participate, your friends and family, business
colleagues.<o:p></o:p></div>
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<br /></div>
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Even local meet-ups, if you see
that there is an SEO meet-up in your area, that might not be a terrible idea to
actually go, meet some people, get friendly, especially if you find some folks
in that community who don't necessarily offer SEO services – maybe they are in-house
SEOs, they work for software companies, those kinds of things – but they will
often have very good recommendations about who'd they suggest that you use.
That's a great process, find sort of a neutral third party whose only interest
is in helping you, but who knows the field well. That's what I'd be looking for
here, more so than a direct consultant right away.<o:p></o:p></div>
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<br /></div>
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Second thing, check out SEOs on
the major marketing communities. If you don't have anyone in your network, you
might try going to places like SEO blogs. I think SEO.alltop.com actually has a
very good list of sort of all the popular and major sites in SEO, blogs in SEO.
The SEOmoz Q&A certainly is a great place. This is actually one of my
favorite features of Q&A now. There have been lots of people who have found
their consultants and lots of consultants who have gotten work through Q&A.
So I love that.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Quora is actually a good place to
participate. You can see lots of people both asking and answering SEO questions
there. I think the people who tend to give really good answers on Quora also
tend to be pretty darn good folks. I see Ian Lurie, for example, from Portent
Interactive, which is a great company here in Seattle, giving a lot of good
answers there.<o:p></o:p></div>
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<br /></div>
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Some of those SEO forums, as
well, if you see someone who not only the content of their answers, but the
style of those answers. They are not reflexive or offensive. They don't get
into arguments all the time. They're very open. They're empathetic. That's
great. When you find people in these types of communities that can be a good
resource. Again, don't just think to yourself, "Oh, well they don't do
consulting, or they're out of my price range." That can be a good thing.
You can reach out to them and get a recommendation. These are the kind of people
you want to find to get that recommendation.<o:p></o:p></div>
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Next, I want you to build a smart
consideration set of the traits that matter to you, and this is certainly not
exhaustive, these six, but these are traits that a lot of people have. So that
could be I want someone who is very experienced, or I want someone who is
relatively early in their career. I want someone whose background is they've
been to college before, they've worked for several agencies, or I'm looking for
an agency that has the background of having worked with several people in my
field, or the opposite. A lot of times when they're seeking SEO consultants,
they want someone who has no conflicting clients who are also in that field so
that the links they build, the content they build, that work will all be for
them exclusively and it won't be partnered out to several different folks.<o:p></o:p></div>
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<br /></div>
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Geography and location can matter
a lot. I would be cautious about thinking about this one. Just because someone
is not in your geography doesn't mean that you necessarily can't get together
with them in person. If they're willing to fly out to your location or those
kinds of things, I would still put them in your consideration set. I think that
at least one or two meetings in person is a great thing if you can accomplish
it. But geography tends not to be super important for doing SEO kinds of work,
other than being able to connect up in person and sort of shake each other's
hand and that sort of thing.<o:p></o:p></div>
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<br /></div>
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The agency consultancy size.
Maybe you're looking for a one man operation or one woman operation. Maybe
you're looking for a large agency that's inside a broader ad firm so they can
serve lots of needs, that kind of thing.<o:p></o:p></div>
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<br /></div>
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Price, obviously, is a
consideration for a lot of people. And timing and availability. Can they start
their work right now? How many people do they have available? All those kinds
of things.<o:p></o:p></div>
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<br /></div>
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You should add other things in
this consideration set that matter to you. So, for example, values of the
person might be really important. It might be very important to you that the
person fits some particular criteria around what they've accomplished in the
past or that they're much focused, they have a lot of skills on the content
side as opposed to the linking side, or on the technical SEO side and the HTML
and development side versus social media side. Whatever it is that matters to
you, make sure to put that in your consideration set and consider people
equally as you look through there.<o:p></o:p></div>
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Then I'd go and I'd create a
short list of SEOs from the recommendations that you got. I would also do it,
even if you're sure, absolutely 100% sure. You're like "You know what?
This is the person for me. I just know that they're going to be the right
one." At least talk to a couple of others. The perspectives that you'll
get and the process of that interview is going to be very, very useful for you
going forward and judging the work. You could find maybe you had your heart set
on this person, but they turned out not to be right, and there was some reason.
Just go through this process of at least vetting a couple of vendors.<o:p></o:p></div>
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<br /></div>
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So I would ask them some things
like some project specific questions, related to specifically what we're trying
to accomplish here at our company and the rankings we're trying to achieve, the
visibility we're trying to get, the people we're trying to draw in, the intent
of the marketing that we're doing. Great, ask them project specific questions,
but also ask them generic SEO knowledge questions. There is actually a great
resource that Joel linked to in the blog post of sort of a ten question litmus
test that I wrote for professional SEOs a couple years ago now, but I think can
still be quite valuable.<o:p></o:p></div>
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Get a reference or three, but be
very careful in the references that you get. This is my experience, time and
again, when reference checking vendors. You ask for a reference upfront, and
you get people who they know will give a good reference. So really all you're
saying is, "Do you have two or three people who will always say nice
things about you?" That's not really a great reference check.<o:p></o:p></div>
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This is what I would do. When you
start talking to them, don't ask for references. Ask, "What companies have
you worked with? Who have been some of your clients over time?" Make sure
to write down that list, and you can prompt them. If they give you a couple,
you can say, "Oh, are there any others? Did you work with anyone in
travel, anyone with a big site?" Whatever the criteria you have. Then
write those all down and go back to LinkedIn or your personal network, see if
you know people at those companies. Reach out to them independent of getting
the reference and ask, "Hey, did you work with so and so? Were you happy
with that experience?" Going that direct route is much better.<o:p></o:p></div>
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<br /></div>
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Then, I'll add this important
caveat, very important caveat, which it's okay to get a couple of references
that are not great. It really is. If you get one good reference from them and
one of the people that you go back through your network says really good things
about them, and you like them, and one other person that you've gone through
your network says, "Ah, we were not happy," that's okay. It's okay to
have a couple of people. There is no way that you're going to do SEO consulting
or agency work, any kind of consulting or agency work or services work and not
have a few unhappy people in the past. I think that 100% happiness ratio is
extremely rare, and even if they were happy at the time, oftentimes people
become dissatisfied over time with things, and that could be not the agency's
fault, the consultant's fault. So I wouldn't dismiss these, but I would
consider them very carefully, balance them on the whole, and make sure that you
know all the things that are going on. Oftentimes, in any type of a services
organization, it's not one person's fault or always the agency or the service
provider's fault. Oftentimes, fault lies somewhere in between the company and
the agency.<o:p></o:p></div>
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Then I would check out some
online contributions too, places where they've contributed – blogs, social
media, comments, those types of things. It tends to be the case that if you
have people from the consultancy or the agency who've done stuff on the web that
you can observe, you're seeing them in a little bit more of their natural
setting, and you can see what I would call kind of behind the curtain of the
polish that they present to you directly. That can be extremely valuable. So I
love looking at sort of oh, I met someone at a conference and I thought they
did a good job speaking, let go me check out some of their other presentations.
Then I'll check out some of the stuff that they've done online. Boy, I get the
sense that this person is kind of mean and rude on the Internet. I'm not sure
that they're actually a match. That kind of information can be really
interesting and really useful to you.<o:p></o:p></div>
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<br /></div>
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You'll also get a sense for how
knowledgeable they are. They can seem very knowledgeable in person, and then
you go on the web and you sort of get this sense of, oh, actually this person
seems to be giving bad advice or asking questions that don't seem like they
know what they're doing. Unfortunately, because the SEO field is so easy to
enter, you do have a lot of folks who just got started in the industry, maybe
are looking for their first clients still, or folks who have been operating who
may not necessarily be SEO experts, maybe they're great at other parts of web
agency work but not SEO.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Finally, my last piece of advice
on this process is very careful about choosing exclusively on price or
experience. Now, price is an obvious one. You sort of go, "Yeah. I'll get
what I pay for and choosing the lowest price vendor might not be a great
idea," and those kind of things. That's true. But experience is a
dangerous one also. I see a lot of folks saying, "Ah, you worked with our
big competitor," or "You worked with someone else in the field that
we respect and admire, therefore, we're picking you." We lose track of all
the other important traits and criteria. Just be cautious about that. I think
that there is something to, whether you're hiring someone onto your team, we do
a lot of hiring here, and one of the things that I see is relevant experience
does not always trump sort of that excited newcomer. As long as they have the
chops to do the work, sometimes that passion and that lack of experience can
actually open up a lot of opportunity for you. So be careful about choosing on
those alone and hopefully this process will work for you.</div>
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<br /></div>
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<o:p></o:p></div>
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I would love if you're an agency
or a consultant or someone who has found SEOs in the past and you have
additional things that you'd like to add to a process like this, please include
them in the comments below. I would love to see those.<o:p></o:p></div>
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<br /></div>
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All right. Thanks everyone. Take
care. We'll see you again next week for another edition of Whiteboard
Friday."<o:p></o:p></div>
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</div>
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Source : https://moz.com/blog/how-do-i-find-a-good-seo </div>
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<br /></div>
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<a href="http://erdeepakpandey.wordpress.com/" target="_blank">SEO Expert in Delhi </a>| <a href="https://erdeepakpandey.wordpress.com/contact-us/" target="_blank">SEO Expert Delhi</a> | <a href="https://erdeepakpandey.wordpress.com/about/" target="_blank">SEO Services Delhi</a> | <a href="http://www.internationalseocompanies.com/" target="_blank">SEO Company Delhi</a></div>
</div>
Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com1tag:blogger.com,1999:blog-1222448892897519847.post-65449888262392936942015-10-07T02:30:00.004-07:002015-10-07T02:30:44.469-07:00How and Why Websites Work To Push Up Marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">Small business owners will ultimately
realize that they won’t find time to market their products or services. It
would be exclusive to hire a sales force. Yet, not marketing is one reason why
most businesses fail. Large Corporation have a benefit of having a great pool
of sales force that combines its collective effort to bring about sales of its
products and services.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>What happens to a small business?
If entrepreneurs want to take a break or fall sick, what happens? Is the
business doomed?</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>There is a way out — Leverage
your website. What can a website do?</b></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Get rid of the pushy sales pitch.
Sell with information</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Today, customers look for value
instead of price, information instead of promotion. I am a die-hard advocate
for providing value, and I personally see how adding great content on your blog
(for example) changes the fate of many companies. If you’d like to see real
examples of how information makes the profit bubble bloat, take a look at how
<a href="http://www.seomoz.org/">Rand Fishkin of Seomoz.org</a> (this is now a team powered blog) or <a href="http://www.kissmetrics.com/">Neil Patel ofKissmetrics.com</a>.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b>Using the humble Opt-in form</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">This is the era of permission
marketing. Customers have to give you their prior consent to receive your
marketing messages. They would do this only if you can provide information that
is seemingly important for them. This will come about by trust which in turn is
enabled by unique, timely, informative and effective content on your website
coupled with an opt-in form which dutifully collects the customer data.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b>Automate Marketing, Lead
generation and buying process</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">People are lazy; websites aren’t.
People run on emotions; websites don’t. Your sales team (if any) would need to
take breaks, weekends off, and any of your team members could call in sick.
Websites or blogs never take a break. Websites bring tremendous value to your
business since they are at work 24 X 7. Using search engine marketing, the
website will show up when your customers search. Email generation followed by
an auto responded would help keep in touch with your customers. All this while,
the content on your blog and your social media activity keeps your customers
engaged.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b>No people, no overheads, and no
mistakes</b><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Apart from technical glitches,
you’d rarely see anything going wrong with the entire business model that
involves the website and the much needed sale. You won’t have a problem of
people quitting, not responding to queries on time and scores of other possible
blunders that can hamper your business. It’s inexpensive to have a great
looking website today, and you’d manage it from anywhere.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><b>You thought websites are
impersonal?</b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Verdana, sans-serif;">Websites are impersonal, or so
they think. If there was no contact whatsoever with the client, there’s a
possibility that in spite of all your efforts, your customers might still feel
distant. To solve this problem, we have tools such as live chat, which will
enable you to ping the customer currently surfing the site and start a
conversation with them. If you noticed, we use such a tool on Lisa’s Business
site.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
<br />
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<span style="font-family: Verdana, sans-serif;">How well is your website working
for you? <a href="https://erdeepakpandey.wordpress.com/contact">Please share your thoughts with us here.</a> We’d love to hear from you. </span><o:p></o:p></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;"><b>Tag :</b> <a href="https://erdeepakpandey.wordpress.com/">SEO Expert In Delhi</a> | <a href="https://erdeepakpandey.wordpress.com/web-design/">Web Designer Expert Delhi </a></span></div>
</div>
Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com2tag:blogger.com,1999:blog-1222448892897519847.post-58937291195265896382015-09-24T11:35:00.000-07:002015-09-24T11:35:10.406-07:0010 Questions to Ask When Hiring an SEO Consultant<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Verdana, sans-serif;">If <a href="https://erdeepakpandey.wordpress.com/">your website</a> doesn't show up
on the first page of search results on Google, Bing and Yahoo, your potential
customers might not even know you exist. Better search engine visibility can be
critical to boosting visits to your website, which can lead to increased brand
awareness and higher sales and profits.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">But what if you lack the time and
technical expertise to improve your site's search engine ranking? It might make
sense to hire an experienced, reliable search engine optimization (SEO)
consultant.</span><o:p></o:p></div>
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<b><i><span style="font-size: large;">Here are 10 essential questions
to ask when considering prospective SEO consultants:</span></i></b><o:p></o:p></div>
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<b><span style="font-size: large;">1. May I have a list of current
and past clients? </span></b><o:p></o:p></div>
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A reputable SEO consultant should
be open to sharing a brief list of current and former clients and his or her
contact information, says Vanessa Fox, author of Marketing in the Age of Google
(Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software
provider.<o:p></o:p></div>
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These references can help you
gauge how effective the candidate is, as well as verify that the person did
indeed work on specific SEO campaigns. Clients may not provide specific
analytics, Fox says, but they should be able to at least tell you if they saw a
positive impact on their search ranking, especially in conversions and in
gaining an audience, as a direct result of the consultant's efforts.<o:p></o:p></div>
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<span style="font-size: large;"><b>2. How will you improve my search engine rankings? </b></span><o:p></o:p></div>
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Steer clear of SEO consultants who won't freely discuss
their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based
internet marketing software company and co-author of The Art of SEO (O'Reilly,
2012). They should explain the strategies they would use to drive up your
website's search engine ranking, as well as estimate how long it could
realistically take to achieve the SEO campaign goals you agree on.<o:p></o:p></div>
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Make sure the candidate's proposal includes an initial
technical review of your website to weed out any problems that could lower your
search engine ranking, including broken links and error pages. Consultants also
should provide "on page" optimization, a process to make your website
as search engine friendly as possible. It involves improving your website's URL
and internal linking structure, along with developing web page titles, headings
and tags.<o:p></o:p></div>
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Also, ask consultants if they provide "off page"
SEO strategies to raise awareness of your content on other websites, often via
blogs, social media platforms and press releases. </div>
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<b><span style="font-size: large;">3. Do you adhere to search engines' webmaster guidelines? </span></b><o:p></o:p></div>
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You want a consultant who strictly abides by Google's
publicly posted webmaster best practices, which specifically prohibit 12 common
SEO tricks, including automatically generating spammy content and adding bogus
hidden text and links. If a candidate doesn't follow those guidelines, your
website could be relegated to a dismally low search results ranking. Or, worse yet,
Google could ban it from search results altogether.<o:p></o:p></div>
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Bing and Yahoo also post webmaster best practices that
consultants should confirm they follow.<o:p></o:p></div>
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<b><span style="font-size: large;">4. Can you guarantee my website will achieve a number-one
ranking on Google, Bing and Yahoo? </span></b><o:p></o:p></div>
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If the candidate answers yes, Fox warns, "Turn and run
in the other direction as fast as you can." Although it's impossible to
guarantee a number-one ranking on any search engine, she says, some unethical
SEO consultants do make such bogus guarantees.<o:p></o:p></div>
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Consider it a red flag if the candidate claims to have an
insider relationship with Google or any other search engine that will get you
priority search results rankings. Only Google, Bing and Yahoo can control how
high or low websites appear in their search results.<o:p></o:p></div>
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<span style="font-size: large;"><b>5. Are you experienced at improving local search results? <o:p></o:p></b></span></div>
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Appearing in the top local search engine results is
especially important to small brick-and-mortar businesses trying to attract
nearby customers, Rand says. You'll want a consultant who has expertise in
local SEO techniques.<o:p></o:p></div>
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If your website is optimized for what's known as "local
SEO," it should appear when someone nearby is searching for keywords that
are relevant to your business. To achieve that, a consultant should add your
business's city and state to your website's title tags and meta descriptions,
and get your site listed on Bing, Google and Yahoo's local listings, which are
online directories of businesses that cater to a specific geographical area.<o:p></o:p></div>
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<b><span style="font-size: large;">6. Will you share with me all changes you make to my site? </span></b><o:p></o:p></div>
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Search engine optimization will most likely require a number
of changes to your existing web page coding. It's important to know exactly
what adjustments the consultant plans to make and on how many web pages. If you
would like the candidate to get your permission before accessing and altering
your website code, be sure to say so.<o:p></o:p></div>
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For example, will consultants add new title tags to your
existing HTML code or modify the existing ones? Will they provide additional
copywriting content highlighting your products and services to beef up the
number of visible, on-page keywords relevant to your potential customers? And
do they plan to redesign all or some of your website navigation or add new
pages to your site?<o:p></o:p></div>
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<span style="font-size: large;"><b>7. How do you measure the success of your SEO campaigns? </b></span><o:p></o:p></div>
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To gauge the success of SEO efforts, you must track exactly
how much traffic is being sent to your website and where it is coming from.
Consultants should be experienced in using Google Analytics to track
improvement in your site's search engine rankings, the number of links from
other websites driving traffic to yours, the kinds of keywords searchers use to
find your site, and much more.<o:p></o:p></div>
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Be sure to ask how often they plan to share these important
analytics with you and how they would use the data to continually improve your
search engine rankings and website traffic.<o:p></o:p></div>
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<b><span style="font-size: large;">8. How will we communicate and how often? </span></b><o:p></o:p></div>
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SEO consultants' communication styles and customer service
standards vary. You need to find someone whose approach best fits your needs.
Ask if the candidate prefers to talk in person or via phone, Skype, texting or
email. And find out how often will he or she reach out to you with status
updates.<o:p></o:p></div>
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<b><span style="font-size: large;">9. What are your fees and payment terms? </span></b><o:p></o:p></div>
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You need to know how much you'll be charged, of course, and
also whether the consultant gets paid hourly, by retainer or by project.
Project-based payments are the most common in the SEO consulting industry, and
they can vary widely, depending on a project's size and complexity. Most
contract projects ranged between $1,000 and $7,500, according to Moz's 2011
pricing survey of more than 600 SEO firms.<o:p></o:p></div>
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The study also found that the most common retainers ranged
between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on
the higher end, while the most common hourly rates ranged from $76 to $200. Fox
said consultants who specifically serve small businesses often charge less per
month and hour.<o:p></o:p></div>
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Other important payment-related questions: How often are
invoice payments due -- every 30, 60 or 90 days? Is there an interest charge
for late payments?<o:p></o:p></div>
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<b><span style="font-size: large;">10. What happens when we part ways? </span></b><o:p></o:p></div>
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When your contract expires or if you terminate it early, you
should still maintain ownership of all of the optimized web content you paid
the consultant to provide, Fox says.<o:p></o:p></div>
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Accordingly, you'll want to make sure the contract states
that when you part ways, consultants will not change or remove any of the
content they added, modified or optimized on your behalf. You also should ask
consultants whether they charge any fees for early contract termination, and if
so, to specify them in the contract.<o:p></o:p></div>
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<b><span style="font-size: large;"><i><span style="color: orange;"><a href="https://erdeepakpandey.wordpress.com/"><span style="color: orange;">Hire SEO Expert In Delhi</span></a> for boost your business online.</span></i> </span></b></div>
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Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com4New Ashok Nagar, Noida, Uttar Pradesh, India28.5929914 77.30515909999996928.5790494 77.284989099999976 28.6069334 77.325329099999962tag:blogger.com,1999:blog-1222448892897519847.post-59013892546847218792015-06-06T11:14:00.003-07:002015-06-06T11:14:37.621-07:00Google: We Make Lot's Of Updates To Search Algorithms Each Year<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background-color: white; color: #050505; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 16px; line-height: 19px; padding: 0px 0px 19px;">
We know Google is continuously making changes to their search engine, from user interface changes, ad changes, web spam and core search changes and much more.</div>
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Today in a <a href="https://plus.google.com/u/0/events/c8m05n7bhs3a57geef7vo9jrbd0" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration: none;">Google+</a> Hangout, John said that Google makes lot's of updates to their search algorithms each year.</div>
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He said, this at the <a href="https://www.youtube.com/watch?v=WCgOozx5lmc#t=167" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration: none;">2:47 minute</a> mark into the video:</div>
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<span style="background-color: #fdfdfd; font-size: 14px; line-height: normal;">Essentially this (Google core algorithm updates) is something we do all of the time. We make thousands of updates in our algorithms every year.</span></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/WCgOozx5lmc/0.jpg" src="https://www.youtube.com/embed/WCgOozx5lmc?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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This shouldn't come as a surprise to any of the readers here, as we cover <a href="https://www.seroundtable.com/category/google-updates" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration: none;">hundreds here</a> all the time. Plus when Google was documenting their changes, there were dozens and dozens per month done, most are small tweaks that most of us wouldn't pick up on.</div>
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But John said, Google does thousands of algorithmic changes per year.</div>
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<span style="color: #050505;">Forum discussion at </span><a href="https://plus.google.com/u/0/events/c8m05n7bhs3a57geef7vo9jrbd0" style="color: #0066ff; margin: 0px; padding: 0px; text-decoration: none;">Google+</a><span style="color: #050505;">. </span><b><span style="color: blue;"><a href="http://deepak-seoexpertsdelhi.blogspot.in/">Get in touch with us at here</a></span></b><span style="color: #050505;">.</span></div>
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Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com0tag:blogger.com,1999:blog-1222448892897519847.post-24049420248897281472015-05-30T00:40:00.000-07:002015-05-30T00:41:26.717-07:00What Is SEO (Search Engine Optimization)?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://2.bp.blogspot.com/-F6Y_Ad23YnQ/VWlngchuW6I/AAAAAAAAAuo/mN5cz7VCrxM/s1600/SEO-What-it-is-760x492.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="257" src="http://2.bp.blogspot.com/-F6Y_Ad23YnQ/VWlngchuW6I/AAAAAAAAAuo/mN5cz7VCrxM/s400/SEO-What-it-is-760x492.jpg" width="400" /></a></div>
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What Is SEO?</h2>
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<span style="background-color: white; color: #0093ff; font-family: Oswald; font-size: 36px; line-height: 46.7999992370606px;">SEO stands for “search engine optimization.” It is the process of getting more traffic from the “free,” “organic,” or “natural” search results on search engines.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">All foremost search engines such as Google, Bing and Yahoo
have principal search results, where web pages and other content such as videos
or local listings are shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t involved, as it is with paid
search ads.</span><o:p></o:p></div>
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<span style="font-size: large;">Watch This VIDEO: SEO Explained</span></h2>
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<span style="font-size: x-large;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/hF515-0Tduk/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/hF515-0Tduk?feature=player_embedded" width="320"></iframe></span></div>
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<span style="color: red; font-size: large;">For More detail click on link here - <a href="http://searchengineland.com/guide/what-is-seo">About SEO</a></span></div>
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Deepak Pandeyhttp://www.blogger.com/profile/04638095085769743584noreply@blogger.com0New Delhi, Delhi, India28.6139391 77.20902120000005228.1680166 76.563574200000048 29.059861599999998 77.854468200000056